About us

MAI was born—not just as a label, but as a living memory, a feeling, a tribute.

Why MAI?
The name is inspired by the most powerful source of love and creation—mother. For us, MAI isn’t just a word; it’s a story woven through generations, beginning with childhood memories that have stayed stitched into our hearts.

As a child, we watched our mothers sit by the window for hours, comfortable cushion beneath them, the sun gently lighting their hands as they moved gracefully across fabric. Hand embroidery wasn’t just a craft—it was their meditation, their love language. They embroidered everything—from our frocks and bedsheets to sarees and scraps of cloth—with an unmatched tenderness. Each piece held a story, a feeling, a memory.

Though time moved on, those scenes never truly faded. In fact, they returned—vivid and alive—as the seed for MAI. A brand born from remembrance, from a desire to keep their art and spirit breathing in the world.

Together, Shanoli and Radhika, co-founders and friends, are trying to bring MAI to life with their shared passion, creative skills, and love for hand embroidery. We are not only building a homegrown label, but also a heartfelt mission to preserve and celebrate the soul of hand embroidery.

Each MAI piece is made with love, comfort, and care. It’s a keepsake—something to treasure, something to pass on. A reminder that beauty lies in details and that stories live in stitches.

MAI is love. MAI is comfort. MAI is memory.
And this is just the beginning.